Mission, vision
and values

Mission

To serve, protect and please consumers, customers and society with cleaning and disinfection solutions for home and personal care.

Vision

To be the preferred innovation and sustainability partner for the world's leading retailers and manufacturers.

Values

Pursuit of excellence

Talent, experience, agility and a customer and outcome focus. Our desire for improvement never ends.

Commitment

Integrity, honesty, rigour, close contact and communication characterise our work.
Working with passion, committed to society and the planet.

Innovation

We create and link ideas in search of the one that allows us to add value.
We are constantly evolving and anticipating future needs: we do not wait; we initiate new paths.